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MULTIPLE
LISTING SERVICE (MLS) What is the MLS? The MLS (Multiple Listing Service) is a national
listing service of homes available on the market (this list does not necessarily
contain all of the homes but it does have most of them). This service is
maintained by various real estate associations across the United States.
Access to the MLS
would allow you to see the specifics, conditions, and prices of all of the homes
in the area that are for sale.
Why Use The MLS?
The MLS is currently the largest and most accurate source
of real estate listings in the United States. Real estate
professionals and, now, prospective buyers can view home listings online and at
their leisure (in the past this tool was used exclusively by real estate
agents). The MLS is an extremely easy to use online tool to help you find homes
- the service can even be set up to notify you via email as soon as new homes
that meet your criteria come on the market. This is especially effective in
busy markets where homes are bid up and timing is everything.
How the MLS Aids Sellers
The MLS provides an effective way for people who are selling a home to advertise
their home to hundreds of interested California real estate professionals and
customers. The MLS is a quick and directed way to maximize your home's exposure.
Even if your home is a For Sale By Owner (FSBO), it is still possible to list it
on the MLS. This advertisement will cost you hundreds of dollars but it will
help advertise your home to many people who would otherwise be unaware of it.
The benefit of this is that you are still able to attract the attention of
hundreds of customers and California Real Estate agents. The down sides of
listing your site on the MLS as a FSBO is that many California real estate
professionals are worried about less than full commissions and complicated sales
and so they shy away from homes listed as FSBO.
How A Buyer Can Utilize the MLS
The popularity of the internet has helped the MLS grow and thrive with active
buyers. The MLS used to only be available to California real estate
professionals but now real estate agents can give their buying customers direct
home access to the MLS via the internet. Customers who are looking for a
California home can enter their customized search criteria, check applicable
homes on a daily basis from their own computers, and even be emailed the details
of matching homes as soon as they become available. Be sure to ask your
California real estate professional for access to this effective and helpful
service.
The MLS can also be used in combination with other
marketing tactics in order to sell your house. In addition to the Multiple
Listing Service, you can use yard signs, listing flyers, newspaper ads, and word
of mouth to attract potential buyers. California real estate professionals use
the Multiple Listing Service, marketing tools (like the ones just listed), and
their established network of agent resources and contacts to sell your home in
the time and at the price you are hoping for.
Real estate agents use the Multiple Listing Service, marketing tools (like
the ones just listed), and their established network of agent resources and
contacts to sell your home in the time and at the price you are hoping for (or
possibly for even more than you dreamed).
Click Here to access home
seller tools |
MLS search of Your Area. 
